Oral care in Ireland will see further growth in current value terms over the forecast period, driven by increasing awareness of oral health’s link to overall wellbeing. Consumers will look for products that offer preventative benefits, gum protection and cosmetic improvements like whitening.
One emerging trend set to impact the oral care category in Ireland is the normalisation of children's and family-focused oral care routines. Parents are increasingly looking for fun, effective and safe oral care products for kids that encourage daily habits.
Future innovation in oral care will centre on high-performance, tech-enabled and sustainable solutions. Smart toothbrushes with app integration will expand, as will probiotic mouthwashes, and whitening products with gentle, peroxide-free technologies.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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