Over the course of the forecast period, oral care is expected to experience a gradual slowdown in retail value growth at constant 2024 prices, due to the long-term effects of population decline and an end to price increases caused by the intensifying competition. However, there remains a silver lining, as the rising interest in oral health is likely to continue driving demand for specialised care items such as dental floss and mouthwashes/dental rinses, which are expected to see the highest value growth rates.
As the competition intensifies in oral care, brands are increasingly differentiating themselves by launching products exclusively through dental professionals. These products, typically sold only through dental offices, aim to garner recommendations from dentists, thereby enhancing consumer trust in their quality and safety.
Starting in FY2025, Japan is set to implement a nationwide dental screening programme which mandates annual dental check-ups for all citizens. This initiative aims to facilitate early detection and treatment of periodontal diseases and dental caries, ultimately contributing to the maintenance of overall health and reducing medical expenses.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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