Oral care is expected to return to positive retail volume growth from the beginning of the forecast period. Meanwhile, a modest retail value (constant 2024 prices) CAGR is projected.
Historically, oral care in Lithuania features the use of manual toothbrushes and toothpaste. After often unsuccessful attempts to add mouthwashes to the equation, players are more focused on pushing dental floss and especially electric toothbrushes.
Innovations are expected in power toothbrushes. The Procter & Gamble Co is pushing Oral-B iO system-based power toothbrushes, which are likely to be a major topic in oral care over the forecast period.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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