Economic indicators suggest the Danish economy will continue to strengthen over 2025 and beyond, with the National Bank of Denmark projecting stable, moderate inflation, growing GDP, rising real wages and higher private consumption. Along with improving consumer confidence, these factors will support steady, though modest, growth in oral care from 2025 onwards.
A growing emphasis on natural and organic products in beauty and personal care is also affecting oral care, most notably in toothpaste. Demand for natural and organic variants is rising rapidly, with fluoride-free formulations such as those from EcoDenta and Urtekram proving popular.
A shift from standard toothpastes to therapeutic variants is also projected to continue. As Danish consumers look for toothpaste that offers specific advantages, demand for whitening, sensitive, gum health and enamel-strengthening products will keep growing, whereas standard varieties are set to see a gradual decline.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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