Oral care in Bolivia is expected to see continued value growth (at constant 2024 prices) over the forecast period, largely supported by the ongoing decline of illicit trade, which will allow legally marketed products to thrive. The reduction in smuggling - historically a major disruptor in categories like toothpaste and toothbrushes - has created a more stable and competitive environment for official brands.
Toothpaste is projected to remain the most dynamic category. Besides a reduction in contraband activity, demand will be boosted by the widening availability of affordable offerings, as brands help consumers navigate economic challenges while ensuring continued use of essential hygiene products.
At the same time, demand is rising among consumers seeking more professional and comprehensive oral care solutions. This shift is particularly evident in modern retail and pharmacy channels, where shoppers are increasingly opting for specialised products that promise better results.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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