Over the forecast period, oral care is set to benefit from continued consumer focus on health and hygiene. Awareness of the importance of maintaining strong dental health is expected to remain high, sustaining demand across core categories such as toothpaste, dental floss, toothbrushes and mouth rinses.
Toothpaste will remain the most competitive category in Austrian oral care, with numerous branded and private label offerings vying for consumer attention. Over the forecast period, toothpaste is expected to continue generating the highest value and volume sales within oral care.
Product innovation will remain a central force shaping the future of oral care, particularly in response to rising consumer awareness around ingredient safety and sustainability. More consumers are expected to use mobile applications to scan products and examine ingredient lists before purchase, a behaviour already common in broader beauty and personal care categories.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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