Oral care will continue to rise in terms of both value and volume sales, predicted to record mainly positive growth though manual toothbrushes will suffer. Manual toothbrushes faces a tough forecast period as consumers increasingly opt for more efficient electric and battery models.
Colgate has taken toothpaste specialisation to a new level with its latest release – toothpaste specifically designed for athletes. Colgate Total Active Prevention is designed to tackle certain oral health problems often experienced by athletes, such as cavities and enamel erosion Endurance runners can experience dry mouth due to the physical effort involved and the use of a toothpaste with stannous fluoride can help reduce the risk of cavities as well as infections.
Innovation will continue to drive toothpaste during the forecast period, with functional options and sustainable and natural products seeing the bulk of development. There is rising demand for oral care products made in France – especially in toothbrushes - and consumers are willing to pay a little more for a French-made product.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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