Strong growth in retail volume and value (constant 2024 prices) sales is projected for oral care over the forecast period. Compared to more mature European markets, oral care in Turkey still holds considerable growth potential.
The demand for clean and "green" beauty is rising, leading to a greater interest in natural and organic ingredients in oral care products. For example, local players are starting to incorporate ingredients like miswak extract or essential oils into their toothpaste and mouthwash formulations, appealing to consumers seeking natural alternatives.
Technological advancements are poised to have a significant impact on oral care in Turkey. For instance, some dental clinics in Istanbul are starting to utilise AI-powered software to analyse dental X-rays, aiding dentists in the more accurate detection of cavities and other issues.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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