Oral care in Indonesia is expected to see moderate stable retail value growth rates at constant 2024 prices throughout the forecast period, driven by increasing awareness of health, hygiene, and beauty. Improved education and widespread health campaigns emphasise the importance of maintaining good oral hygiene, while the growing beauty trend has elevated the role of a bright, healthy smile as part of personal grooming.
Government initiatives and collaborations with oral care brands have significantly contributed to the growth of oral care in Indonesia. By supporting campaigns that promote awareness of dental hygiene and access to dental care, the government is creating a strong foundation for expansion moving forward.
Innovation is expected to remain a cornerstone for growth in oral care in Indonesia in the forecast period, as brands continually develop new products to meet evolving consumer demands. A notable example is Darlie, which introduced new offerings in 2024: Darlie Double Action Fresh Protect Toothpaste; and Darlie Double Mint Mouthwash.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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