Oral care is projected to continue expanding at a moderate pace over the forecast period. Growth will be driven by ongoing promotions, economy packs, and brands’ investment in marketing.
Specialised oral care products are gaining momentum as dentists increasingly recommend them to treat or prevent conditions such as mild gingivitis. While these products represent a small share of total sales, their growth trajectory is strong.
Oral care is defined by constant product launches, keeping brands relevant and engaging consumers. Colgate, the market leader, continuously introduces new variants and marketing stories to maintain its strong presence.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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