Oral care is expected to continue its positive trajectory over the forecast period, driven by growing consumer awareness in both urban and rural areas, and new product launches. Electric toothbrush replacements heads are expected to be the fastest growing category over the forecast period, as consumer awareness of proper oral care hygiene spreads in the country.
As electric toothbrushes gain popularity in Bulgaria, manual and battery toothbrushes are expected to witness only marginal growth in retail value terms over the forecast period. Manual toothbrushes are perceived as less effective and are likely to lose ground, especially among more affluent consumer groups.
As in most beauty and personal care categories, sustainability is anticipated to be a focal point of innovation in oral care during the forecast period. Recycled and recyclable packaging options are already emerging in oral care and are expected to become more popularised over the coming years.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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