Oral care is expected to see further modest growth in the UK over the forecast period. Growth will be driven by several factors, one of which is the fact that consumers are increasingly associating the ideas of beauty and oral health.
As with many categories in beauty and personal care, sustainability will become a more important topic in oral care in the forecast period. Sustainable oral hygiene products are expected to gain traction, driven by shifting consumer values and evolving product features.
Smart toothbrushes represent a significant advance in oral care, offering consumers the ability to maintain superior dental hygiene within the comfort of their own homes. These innovations have redefined traditional brushing routines by incorporating intelligent features that enhance both effectiveness and user engagement.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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