Over the forecast period, oral care in Colombia will see modest growth in volume terms and more robust growth in current value terms due to increased prices and premiumisation. Mouthwashes/dental rinses is expected to see the most dynamic performance.
Given the mature nature of toothpaste, the current value growth in this subcategory is expected to be driven by increasing unit prices and the ongoing consumer shift towards more premium products featuring advanced oral health claims. These products will include toothpaste marketed for whitening and featuring therapeutic claims (such as gum health or tooth sensitivity), which will increasingly appeal to an ageing, health-conscious consumer base.
Mainstream distribution channels such as grocery retailers and pharmacies will remain the primary destinations for purchases of oral care products. This trend is expected to persist throughout the forecast period; however, e-commerce is projected to gain further traction, particularly regarding electric toothbrushes.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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