Oral care is expected to maintain its growth trajectory over the forecast period, driven by increasing consumer awareness in urban and rural areas, product diversification, and ongoing brand competition. Tooth whiteners are anticipated to be the fastest growing category in oral care, reflecting the demands of younger Romanians, especially in urban areas, who seek a brighter white smile.
As electric toothbrushes are increasingly growing in popularity, manual and battery toothbrushes are expected to witness only marginal growth in retail value terms over the forecast period. Manual toothbrushes are perceived as less effective and thus are likely to lose ground over the coming years.
As in most beauty and personal care categories, sustainability is anticipated to be a focal point for innovation in oral care as well during the forecast period. Recycled and recyclable packaging options are already emerging in oral care and are expected to gain popularity in line with changing consumer preferences.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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