Promotions will remain a key competitive tool in oral care as consumers remain sensitive to price in the upcoming period. With such an array of products on offer, consumers can easily switch brands if they want to.
With higher awareness of oral health among Taiwanese consumers, young parents will also take children’s oral care and related education more seriously. Indeed, there are a growing number of children’s oral care products entering the market.
Toothbrushes with ultra soft, dense, and cloud-like bristles are expected to expand and gain appeal in the upcoming years. Such toothbrushes claim to be kinder to the gums whilst also keeping teeth cleaner at the same time.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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