Oral care in the Philippines is expected to record robust dynamic growth in retail volume and constant value terms over the forecast period. With consumers becoming more aware of the importance of maintaining good dental hygiene, there is scope for the development of more sophisticated products with whitening, breath freshening, antibacterial or sensitive properties.
Entrepreneurship is on the rise across the Philippines with a notable rise in small and medium enterprises within the hospitality sector. Local resorts and bed and breakfasts in the Philippines traditionally provide toiletries for guests, including oral care.
When it comes to new product development and innovation within oral care there is a growing interest and focus on the use of natural ingredients. For instance, probiotic toothpaste, and toothpaste featuring baking soda and charcoal as key ingredients are proving popular both among the leading brands and smaller up-and-coming brands.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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