Oral care is expected to continue to grow during the forecast period. Toothpaste will remain the key product, with consumption patterns having not been too heavily impacted by the dramatic change in local conditions resulting from the war.
Even once peace returns to Ukraine, post war consumption of oral care products is likely to remain cautious. Toothpaste will remain the major product in the market as a staple of consumers’ daily personal care routines and one that they are reluctant to use less frequently.
Major innovation is likely to occur in power toothbrushes in the forecast period. As per general industry trends, this is likely to be one of the next growth points once increasingly health conscious consumers look beyond their basic oral care routines.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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