Volume and constant value sales will be largely unchanged over the forecast period. Value sales will be maintained through modest premiumisation and focus on specific concerns like sensitivity, enamel repair, or whitening.
Natural and ingredient-conscious oral care products will have greater visibility over the forecast period. Toothpastes featuring herbal extracts, coconut oil or activated charcoal will be more prominent, particularly in eco-themed sections of drugstores and on e-commerce platforms.
Innovation in oral care will focus on dual-function products that combine key benefits—such as toothpaste with breath-freshening or gum health benefits. Brands will also expand child-specific lines with engaging flavours and playful packaging.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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