Sales of oral care products are projected to increase in current value terms throughout the forecast period. However, due to recent legislative changes and ongoing promotional competition among manufacturers and retailers, there is pressure on unit prices, which is likely to limit value sales in 2025, especially considering tight consumer budgets.
In the context of an ongoing consumer shift towards health and prevention, oral care will increasingly be regarded as an integral part of daily routines. This trend will drive growth for more premium products designed to address specific needs.
Due to the mature nature of toothpaste, current value growth in this subcategory is expected to be driven by the ongoing consumer shift towards more premium products with advanced oral health claims. These will include toothpaste positioned for whitening and carrying therapeutic claims, such as gum health and tooth sensitivity, which will increasingly appeal to an ageing and more health-conscious consumer base.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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