Oral care in China is set to see slow and stable growth rates in retail value terms at constant 2024 prices in the forecast period, with increases across most categories. Sales in the category are expected to continue to be dominated by toothpaste, which is anticipated to see little price movement in the forecast period.
In 2024, toothpaste in China continued to evolve towards greater specialisation, and refinement in terms of functional segmentation. This is demonstrated by the fact that the share of traditional/standard/basic toothpaste followed the trend of previous years, showing a continued decline.
In early 2025, uSmile from Guangzhou Hao Xing Wan Technology launched the U7 Pro, a smart electric toothbrush designed for precision and personalisation. Equipped with a high-definition display, the U7 Pro provides real-time visual feedback, highlighting areas where brushing pressure is insufficient, or spots have been missed, helping users identify blind spots in their oral care routine.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Oral Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!