Sales of oral care products are expected to continue rising over the forecast period, driven by the expansion of modern retail in Georgian regions. There remains significant potential for growth, particularly as hygiene standards improve and per capita consumption of toothpaste and toothbrushes increases.
Price sensitivity is expected to continue influencing consumer purchasing behaviour within oral care. Consumers remain highly responsive to price discounts and promotions, which are likely to remain a key tool for both manufacturers and retailers aiming to drive volume growth and attract budget-conscious shoppers.
The forecast period is expected to see innovations in oral care that focus on enhancing product quality and delivering a more personalised and engaging user experience. A notable innovation in 2024 was the launch of an Oral-B electric toothbrush featuring smart technology, which enables users to monitor and improve their brushing technique via a mobile application.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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