Growth in oral care current value sales in 2025 looks set to be unchanged on 2024, while volume growth is expected to slow further. More cautious attitudes to spending will continue to subdue overall demand and encourage trading down in the short term, particularly given that unit prices for many products have recently increased again following the hike in VAT in Israel at the start of the year.
The penetration of the premium segment in oral care is expected to remain negligible over the forecast period. Premium options have historically had a very weak presence in this category as compared to other areas of the local beauty and personal care market, with most Israelis considering mass products to be sufficient in terms of quality and performance standards.
As growth prospects diminish and competition intensifies due to increasing maturity, segmentation should become more visible in oral care over the forecast period. In particular, it is expected high birth rates and Israel’s relatively youthful demographic profile will encourage many companies to expand their offer of child-specific products, including for children as young as three years old.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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