Oral care is expected to see further value growth in the United Arab Emirates over the forecast period. Growth will be supported by rising consumer health awareness, with an increasing number of locals looking for products that provide optimal oral hygiene.
As health conscious consumers have looked for ever more sophisticated properties from oral care products, manufacturers have worked to develop premium products offering added-value benefits. Products targeting tooth issues such as tooth sensitivity and gum disease have grown in popularity, despite commanding higher prices, thanks to rising health awareness and increasingly advanced formulations.
As consumers increasingly recognise the connection between oral health and overall wellbeing, including gut health, spending on oral care products is set to continue to rise. The oral care market in the United Arab Emirates oral care is becoming more fragmented, with consumers gravitating towards affordable Asian brands and niche premium options such as Issa by Foreo gaining more shelf space.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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