Oral care is projected to post positive, if quite modest, retail volume and value (constant 2024 prices) CAGRs over the forecast period. While some oral care products have long been considered essential and there is a level of maturity in categories like toothpaste and toothbrushes, Swiss consumers show greater awareness of the importance of personal hygiene.
The upward trajectory in retail volume and value sales of oral care over the forecast period is set to continue to be supported by the ageing population trend. Often dental issues develop or become more urgent with ageing.
Innovation in oral care is expected to continue to be driven by consumers demanding sustainable options. Efforts in this direction are likely to focus on reducing plastic use, enhancing recycling, adopting sustainable packaging and minimising water usage.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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