Oral care will maintain positive sales over the forecast period due to the essential nature and frequent use of such products. Growing consumer awareness about the importance of maintaining good oral health will be the main factor driving growth, supported by the more widespread health and wellness trends.
Power toothbrushes is also poised for continued growth over the forecast period, driven by convenience and the influx of lower priced brands which are gradually being embraced by local consumers. Improvements in technology will help to support this trend, for example as seen with the 2024 launch of the Philips Sonicare ProtectiveClean electric toothpaste (Philips Consumer Lifestyle BV), which is promoted to offer up-to-seven times more effective plaque removal.
A specific, albeit niche, area of development in oral care is expected in the integration of smart technology. That is, with toothbrushes and other devices which are capable of providing real-time feedback to consumers on brushing techniques, frequency of brushing, tracking oral hygiene habits, and connecting with dental professionals for remote personalised monitoring.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsThis report originates from Passport, our Oral Care research and analysis database.
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