Across the forecast period, multi-purpose cleaners will remain the biggest category in overall surface care in terms of market value. This result will be due to its versatility, its relatively low price and its wide availability across all retail channels throughout Argentina.
Disinfecting cleaning agents saw a historic surge in sales during the peak months of the COVID-19 pandemic, as consumers were motivated to buy all types of disinfecting products. Consequently, the category saw a fall in sales across the following years.
Affordability will remain the top priority for many consumers in the surface care market over the forecast period, driving a significant shift in product packaging. This trend will be especially evident in the growing share of plastic pouches (doypacks) in the total sales volume of surface care products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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