Surface care in Vietnam is projected to experience steady retail volume and current value growth throughout the forecast period, fuelled by urbanisation, continued cooking at home, consumers’ rising standard of hygiene and improving quality of life, along with an increasingly diverse product range offered by companies. Floor cleaners will continue to be essential in households, as many consumers have increased their cleaning frequency, while multifunctional surface care products will continue to gain popularity for their convenience, versatility and value.
Vietnamese consumers are increasingly demanding safer ingredients in their surface care products, while also favouring those with long-lasting scents. Older consumers typically prefer fragrances that evoke a “clean” feeling, such as lemongrass, citrus, or herbal scents.
Transparency in production is essential for building trust amongst Vietnamese consumers, especially as concerns over counterfeit products and health impacts grow. Modern retail channels such as supermarkets, convenience stores, and e-commerce platforms are becoming increasingly important in the distribution of surface care products, as consumers prefer to shop in trusted, established retailers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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