The situation in surface care in Estonia is unlikely to change in the short-term forecast period. With further VAT increases expected at the beginning of 2025, consumption will likely face additional pressure.
Environmentally-friendly surface care products are gaining traction in Estonia, particularly products using natural or plant-based ingredients and soluble multi-purpose cleaning tablets. As such, the niche of ecological surface care is likely to expand though the launch of products by more mainstream players, as they understand the importance and potential of this space.
In Estonia, consumers are increasingly favouring local eco-friendly alternatives like Mayeri and Loodusvägi for home care products. Mayeri’s strategy to position itself as an eco-friendly brand has been effective in the region and it is likely to remain a key competitive advantage during the forecast period.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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