The economic climate remains uncertain – for Sweden and globally - and cost-of-living pressures stemming from inflation and interest rate hikes are expected to persist throughout the forecast period. These factors have already reduced disposable income levels and weakened consumer sentiment, compelling households to prioritise price when making purchasing decisions.
Sustainability will remain a central driver of innovation in surface care as Swedish consumers increasingly expect manufacturers to demonstrate their commitment to eco-friendly practices. This demand is likely to influence product development in several areas, including the use of recyclable and recycled packaging materials, the reduction or replacement of plastic and the creation of natural, biodegradable formulations that maintain high levels of efficacy.
In the wake of the COVID-19 pandemic, the emphasis on cleanliness, hygiene and overall healthy living has become a long-term behavioural shift, ensuring sustained demand for surface care products throughout the forecast period. This heightened focus on preventive health extends to ingredient transparency, with households seeking products that avoid harmful chemical compositions.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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