Retail constant value sales of surface care will return to growth in 2025 and remain relatively strong during the remainder of the forecast period, outperforming the review period, as the category shakes off its post-pandemic hangover. However, bleach will remain a strong competitor to surface cleaners, while a significant number of local households will continue to use home-made cleaners.
Multi-purpose cleaners will continue to be the most popular product within surface care, though they will register lower retail constant value sales growth than some specialised cleaners. Versatility, a relatively low price and wide availability across all retail channels are its key advantages.
Home disinfectants and, to a lesser extent, all-purpose cleaning wipes, will perform relatively well in terms of retail constant value sales growth during the forecast period. While the threat posed by COVID-19 may have faded, it has left local consumers more conscious of the need to disinfect surfaces as a preventative measure.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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