The high cost of living will continue to weigh on consumer confidence into the forecast period, forcing households to be conservative with everyday expenditure. Consistent with 2024 observations, households will prioritise low price and actively seek promotions and discounts.
Manufacturers will continue to emphasis efficacy in product development and innovation as households want surface care that effectively cleans and removes stains, dirt, and germs, while also offering time saving qualities. Removing the chore from cleaning will remain a key theme, highlighting the need for clear labelling and marketing campaigns that emphasis core benefits.
Multi-purpose cleaners will continue to grow well over the forecast period as they combine the need for cost savings with desirable product attributes. Consumers will seek value-for-money when shopping for surface care, and the versatility of multi-functional cleaners will prove highly attractive.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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