In Peru, the market for surface care has seen a notable shift, with multi-purpose cleaners becoming increasingly relevant compared to specialised products for floors, bathrooms, kitchens, and ovens. This trend is rooted in habits established during the pandemic and driven by consumers’ growing focus on cost-savings, as multi-purpose options provide greater versatility and value.
One marketing claim that lost relevance after the COVID-19 pandemic was disinfection. This attribute had been closely associated with Peruvians' heightened focus on preventing infection, particularly through products like bleach and surface cleaners.
Poett (Clorox Perú SA) serves as a prime example of how fragrance innovation has driven strong demand in surface care products. As consumers become more aware of available options, fragrance is increasingly influencing trial and repurchase behaviour.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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