Surface care is set to continue experiencing positive volume and value growth over the forecast period as consumers focus more on improving quality of life and maintaining good health through effective hygiene practices. All-purpose cleaning wipes are expected to see an especially strong performance, driven by an increasing demand for convenience and ease of use.
Technological advancements and the emergence of new cleaning devices, including floor and window cleaning robots, could limit the future growth potential of the surface care category. However, leading manufacturers are poised to counter this by investing heavily in the development of cleaning products designed to be compatible with the latest smart cleaning technologies.
Local surface care brands in Slovenia will continue to perform strongly over the forecast period, capitalising on growing levels of awareness and changing preferences among Slovenian consumers. While these domestically produced offerings often come with higher unit prices, there remains a strong sense of loyalty among consumers who view supporting local products as beneficial to the national economy and the country’s overall wellbeing.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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