In a cross-category trend, and as demonstrated by the aforementioned efforts from FairPrice (among others), eco-friendly surface care products are poised to play a pivotal role in shaping product development over the forecast period, as sustainability becomes a central focus for consumers. A significant shift is underway, with growing awareness of environmental issues prompting households to prioritise products that minimise ecological impact.
Pricing remains a key consideration for consumers in Singapore, particularly amid economic pressures and a high cost of living. However, while price-conscious behaviour continues to shape purchasing habits, consumers are also unwilling to compromise on quality and efficacy.
In a cross-category trend, retail e-commerce has grown strongly for surface care over recent years, driven by the ongoing popularity of platforms such as RedMart. The convenience offered by online shopping, combined with the diverse array of dishwashing products available, means e-commerce is a preferred choice for busy consumers, who seek to do all their essentials shopping in the most efficient and convenient way.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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