The use of surface care products is widespread in Colombia and over the forecast period volume sales will likely see healthy growth. Private label is expected to continue playing a strong role in driving volume growth after a strong showing during the review period.
Modern channels, including discounters, will likely remain the driving force for sales of surface care products over the forecast period. While some consumers have shifted to discounters, small local grocers will continue to be a significant channel for category sales.
The dog and cat population in Colombia is projected to increase steadily over the forecast period which should present new opportunities for surface care. Pet owners are often willing to pay higher prices to safeguard their pets' health, as many consider them to be part of the family.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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