Looking ahead, surface care is expected to register a slowdown in volume sales compared to early in the review period, which saw high consumption driven by the COVID-19 pandemic. Product areas such as home care disinfectants are projected to face a decline as local consumers are now less concerned about germs and infection.
Following the rapid growth of private labels in previous years driven by rising prices, a more positive economic context is expected to support consumer interest in brands. This will be aided by new product developments and launches.
Despite the limited size of eco-brands in surface care in Portugal, there is increasing interest in brands that offer a more sustainable approach, such as those with natural ingredients, recycled packaging and refills. Unilever has discontinued Seventh Generation in order to focus on investment in product areas with greater potential for growth.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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