Weaker price growth and cautious consumer spending amidst an uncertain economic climate are expected to impact the Hungarian surface care market over the forecast period. Scouring agents, in particular, are anticipated to experience notably weak performance, despite their versatility in various cleaning tasks.
Multi-purpose cleaners, the largest segment in surface care, are predicted to record solid growth in both volume and current value terms across the forecast period, as consumers appreciate the convenience of buying one product for multiple uses. Ongoing innovations by manufacturers will also drive growth, with a focus on products that reduce cleaning time.
Demand for home care disinfectants will continue to decline over the coming years. With the threat of COVID-19 greatly reduced, consumers will be less motivated to purchase such powerful products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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