Consumers in Italy are becoming increasingly concerned about the quality of the air in their homes. This was initially driven by the pandemic as good respiratory health was recognised immediately for being a good defence against the virus.
Italy is a country where concerns around water scarcity are high, considering that some areas are exposed to droughts all year round, especially in the south. The importance of making better use of water and saving potable water is therefore becoming a growing concern for many people, and this is forecasted to increase further in the years to come as climate change potentially leads to higher temperatures and lower rainfall.
Floor cleaners is projected to see steady growth in retail volume terms over the forecast period, with demand focused on standard floor cleaners as interest in wash and wax floor cleaners declines. This is due to the fact that consumers are increasingly adopting flooring that is easy to clean and which does not require waxing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!