During the forecast period, the surface care market will be impacted by changes in consumer purchasing behaviour as cleaning routines evolve to meet the demands of busy lifestyles. While many individuals continue to favour value-oriented surface care brands and multifunctional products, there is a noticeable shift towards value-added cleaning solutions, especially among those juggling tight schedules.
The popularity of surface cleaners with plant-based natural ingredients is on the rise, as consumers seek added layers of protection for a cleaner, healthier living environment. These natural ingredients, often free from harsh chemicals like SLS, formaldehyde, parabens, and dyes, appeal to consumers who prioritise both cleanliness and health, particularly young adults and parents with children.
The trend towards online shopping for home care products (including surface care) will continue to rise, although the rate of growth is expected to slow as local consumers return to physical stores post-pandemic. E-commerce marketplaces such as Shopee and Lazada, together with TikTok, are expected to continue their upward trajectory, driven by aggressive promotions and price reductions.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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