Small grocery retailers remains a significant channel for the distribution of surface care products in Mexico, with this channel accounting for around 300,000 outlets, and representing a strong social structure for various reasons, the most relevant being cultural. The channel was favoured by the pandemic, which left hundreds of Mexicans without work, therefore opting for informal sales.
Surface care in Mexico is set to maintain retail current value growth in the forecast period. However, the demographic dynamics in Mexico have changed significantly over the last five years.
Given the relevance that scents have for Mexicans in home care products, and given the understanding that for consumers, aroma is directly related to the quality of cleaning, large manufacturers are expected to focus their innovation efforts on using AI to optimise development times and facilitate the development of fragrances. The utilisation of AI is gaining prominence across all fmcg.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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