Surface care in Brazil is expected to maintain retail volume and current value growth throughout the forecast period, with increases anticipated across all categories. The cleaning habits acquired during the pandemic are expected to continue to impact the behaviour of Brazilian consumers in the forecast period.
Despite having been successful and gained high household penetration in other countries, all-purpose cleaning wipes is not expected to achieve notably high value sales or penetration in Brazil in the forecast period, despite an expected double-digit retail current value CAGR – it is set to account for less than a 2% share of overall home care value sales at the end of the forecast period. With major players having retreated from this category, the availability of products has decreased, while prices have risen, and this is expected to continue throughout the forecast period, meaning prices are out of reach for the average Brazilian consumer.
Previously prohibited, one of the products that rose in popularity during the pandemic, due to the lack of polymer to transform it to the gel version, was cleaning liquid alcohol at 70 degrees of concentration. However, after the pandemic it was once again prohibited by the regulatory agency in Brazil.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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