Ukraine’s surface care market is seeing the growing popularity of larger family-size packaging, driven by both economic and practical considerations. Amid rising prices due to inflation and ongoing economic challenges, bulk purchasing offers a more cost-effective solution, allowing households to save money over time.
The rising adoption of wipes in Ukraine’s home care market reflects a growing preference for convenience, and efficiency, combined with heightened hygiene awareness. Wipes provide a quick, easy-to-use solution for cleaning various surfaces, appealing to busy households and individuals seeking time-saving products.
The absence of Russian brands, the rise of local manufacturers and an influx of products imported directly from European countries, are poised to reshape the competitive landscape of Ukraine's surface care market in the coming years. With Russian brands having once held significant market shares in various categories, their absence has created opportunities for both domestic producers and international brands to capture consumer attention.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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