A better economic context, together with the stabilisation of prices, will support moderate growth in retail constant value sales of surface care during the forecast period. In particular, surface care is expected to gain ground on more affordable alternatives like bleach.
Over the forecast period, retailers are expected to improve their private label portfolios in surface care by introducing new features, such as a wider variety of fragrances and improved packaging. Currently, private label is primarily focused on multi-purpose cleaners and home care disinfectants, but it is expected to expand to other areas, such as kitchen and bathroom cleaners, as more informed and affluent consumers increasingly look for products designed for a specific purpose.
Costa Rica is known globally for its green policies, and there will be an increased focus on sustainability in surface care over the forecast period. This will result in the increased use of concentrated detergents that reduce water and energy use, as well as requiring less plastic packaging.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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