Retail volume sales of surface care will begin to expand again in 2025, and this trend will continue throughout the forecast period, supported by an expanding population. However, overall growth during this period will be modest, with retail volume sales expected to remain below their COVID-19-induced 2020 peak even in 2029.
An extended producer responsibility scheme for wet wipes should be imposed by the end of 2024, raising costs for single-use wipes in Ireland. However, the exact timeline remains unclear.
Surface care is not a particularly dynamic category in terms of innovation, so multi-purpose cleaners are set to see continued growth in retail volume sales during the forecast period, albeit at a significantly slower rate than in the review period. If consumers are not convinced of the added value offered by more specialist products, they tend to be keen to shift to a universal approach.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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