In South Korea, surface care is expected to maintain solid but slowing retail current value growth rates throughout the forecast period. Consumers are increasingly seeking cleaning products that combine efficacy with convenience.
Players further down the ranking are making notable progress in surface care, and this is expected to continue. Companies such as Salim Baekseo and Saengong, once smaller players, are now gaining traction by utilising social media platforms such as Instagram and YouTube for marketing.
Consumers in South Korea are increasingly opting to shop online, driven by the convenience that this channel provides. Indeed, the country has one of the highest penetration rates for retail e-commerce in surface care globally.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!