Surface care in South Africa is forecast to see a double-digit retail current value CAGR in the forecast period. The majority of growth is expected to come from multi-purpose cleaners, and to a lesser extent floor cleaners.
The distribution of surface care products in South Africa takes place mainly through grocery retailers, with the overwhelming majority of sales through supermarkets. Supermarket rewards points and loyalty programmes are very popular with shoppers.
Social media is seen by South African consumers as a good source of advice on how to carry out certain cleaning tasks without purchasing additional products from stores. Ingredients such as baking soda, vinegar, and salt are thus ranked high on the list of fundamental cleaning products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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