The rise of professional home cleaning services is expected to help drive demand for surface care products. This growing trend is being driven by the increasingly busy lifestyles of urban consumers, which is encouraging them to employ these professional cleaning services.
E-commerce is playing an increasingly significant role in the distribution of surface care products. Online platforms such as Jumia and local delivery apps have made it easier for consumers to purchase cleaning products without visiting physical stores.
With growing environmental consciousness, the demand for eco-friendly multi-purpose cleaners is expected to increase in Kenya, with more consumers seeking products that are biodegradable and free from harsh chemicals. Players are responding by launching plant-based, non-toxic multi-purpose cleaners that appeal to environmentally aware consumers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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