With viruses being prevalent, consumers value disinfectant properties to safeguard their families. Local brands have a significant foothold in this space, due to affordable pricing.
Multi-purpose cleaners will continue to dominate overall value sales in surface care over the forecast period. Multi-purpose cleaners are seen as more economical, as well as more convenient, as there is no need to buy multiple separate cleaners for bathroom, kitchen, floors etc.
With the economic outlook very uncertain over the forecast period, purchasing power will remain compromised and most consumers will remain very price sensitive. As such, the switch to premium brands will be limited, with many opting for standard and economy brands, as they prioritise affordability over quality.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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