Despite predictions for a further fall in retail volume sales, overall demand for surface care is projected to remain marginally above pre-pandemic levels over the forecast period, as many local consumers are now in the habit of following stringent hygiene routines despite spending greater time outside of the home.
Despite international players holding greater leverage over local ones, domestic brands will continue to compete for share over the forecast period. For instance, Farcent specialises in home care wipes, while Magic Amah manufactures a variety of surface care products with a focus on lower pricing strategies.
Post-pandemic, local consumers continue to prioritise surface care with antibacterial features, encouraging manufacturers and retailers to focus more on products which emphasise this type of functionality or products at more affordable prices due to higher usage frequency.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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