Alternative cleaning methods inspired by traditional practices have gained significant traction, often popularised through viral social media hacks. These methods, celebrated for their affordability and minimal environmental impact, typically feature white vinegar, sometimes combined with baking soda, to address issues like mould, limescale and grease.
The competitive landscape for surface care in Spain remains highly fragmented, with private labels commanding much of the market share. In the branded segment, no single player holds more than 20%, highlighting the stronghold of private labels - especially in product areas such as home care wipes and floor cleaning systems.
Driven by the need to reduce waste and plastic use, conserve water and develop non-toxic solutions, surface care manufacturers are exploring innovative formats and formulations. Spanish player Orache has introduced refill tablets for surface cleaning, while Ezeetabs entered the market in early 2024 with fully biodegradable cleaning pills.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsThis report originates from Passport, our Surface Care research and analysis database.
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